Together with Finnish Ski Association we created a concept for a month long festival of cross-country skiing at the iconic Helsinki Olympic Stadium. The event started with the National Skiing Day and ended with an international sprint skiing event that featured world’s top skiers straight from the Olympics and was broadcasted live all over Europe for millions of spectators.
The festival brought skiing tracks right into the heart of Helsinki, completely free of charge for everybody. Helsinki Ski Weeks gathered more than 70 000 visitors, totalling more than 100 000 skiing kilometres.
We had our hands on the branding, production and sponsorships.