Helsinki Ski Weeks brought skiing in the centre of the capital

– 25.04.2022

Customer

Finnish Ski Association

Services

Event concept
Branding
Website
Production
Sponsorships

Together with Finnish Ski Association we created a concept for a month long festival of cross-country skiing at the iconic Helsinki Olympic Stadium. The event started with the National Skiing Day and ended with an international sprint skiing event that featured world’s top skiers straight from the Olympics and was broadcasted live all over Europe for millions of spectators.

The festival brought skiing tracks right into the heart of Helsinki, completely free of charge for everybody. Helsinki Ski Weeks gathered more than 70 000 visitors, totalling more than 100 000 skiing kilometres.

We had our hands on the branding, production and sponsorships.

helsinkiskiweeks.fi

See also

Is your brand just alive or is it living?

A living brand is the soul of the company. It is something unique that can be found in values and practices. We look for this perspective and bring the brand to life at different meeting points. We create stories that influence the buying decision.

i2 is a Finnish marketing agency that operates both locally and globally. We serve companies in different branches and needs. We communicate fiercely living brands in a way that is eye-catching, interesting and emotional. The goal is always to create expectations, memories and stories that influence the buying decision.

Our services 

For us, ideas are the core of everything. We wish to understand what you want, but we may also tell you what we think you need. We may still disagree with you and challenge you. 

However, A living brand is always created together with you. With us, you have passionate and people-oriented experts at your service who make sure that things run smoothly from the empty slate to the final implementation.