Santander embraces the power of imagination

– 12.04.2022




Brand concept
Film production

For Santander Consumer Finance Finland we created a new brand concept that celebrates the human quality of wondering and imagination. The concept was crystallised into a premise of ”The World As You Want It”.

This was actualized with films that show how everyday joy and new possibilities can be found even in the simplest things, if only we keep our minds open.

See also

Is your brand just alive or is it living?

A living brand is the soul of the company. It is something unique that can be found in values and practices. We look for this perspective and bring the brand to life at different meeting points. We create stories that influence the buying decision.

i2 is a Finnish marketing agency that operates both locally and globally. We serve companies in different industries and needs. We communicate fiercely living brands in a way that is eye-catching, interesting and emotional. The goal is always to create expectations, memories and stories that influence the buying decision.

Our services 

For us, ideas are the core of everything. We wish to understand what you want, but we may also tell you what we think you need. We may still disagree with you and challenge you. 

However, A living brand is always created together with you. With us, you have passionate and people-oriented experts at your service who make sure that things run smoothly from the empty slate to the final implementation.